Re-Branded Del Mar Thoroughbred Club Goes
'Hollywood' For Its New Fall Meet
November 24, 2014
When Hollywood Park in Inglewood, California closed forever last December, it
left a hole in the Southern California racing calendar. Hollywood’s racing
schedule typically ran from April to mid-July, when Thoroughbred racing headed
south to Del Mar for the boutique summer meet, then resumed in November and
And while Del Mar is known for its “turf meets the surf” fashionable summer
vibe, it didn’t hesitate to step in and take a shot at autumn racing.
“We were happy to raise our hands and say, ‘We’ll take November,’” said Craig
Dado, Del Mar’s executive vice president and chief marketing officer.
Recognizing, though, that the summer tourists that flock to the track in the
summer would be in short supply, Del Mar re-branded itself, capitalizing on its
SoCal location and adding the occasional allusion to the recently departed track
whose dates it assumed.
The inaugural Bing Crosby Season at Del Mar opened on November 7 and closes this
Sunday. Crosby was one of the founders of the track that opened in 1930, and
it’s his Hollywood style that Del Mar hopes has infused its first fall race
“Old Hollywood style meets classic Southern California cool this November at Del
Mar,” read an early press release. Some of Hollywood Park’s stakes races, now
moved to Del Mar, have been renamed to advance the theme; the Cat’s Cradle
became the Betty Grable; the Hollywood Prevue became the Bob Hope Stakes.
Thoroughbred Racing Protective Bureau:
In January 1946, the
Racing Protective Bureau (TRPB) was incorporated as a private
investigative agency whose principal mission was to address
issues of integrity and security in the Thoroughbred horse
racing industry. A wholly-owned subsidiary of the TRA, TRPB
represents a unified effort by TRA-member racetrack associations
to maintain high standards, protect the legitimate business
interests and integrity of the sport, and foster and maintain
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Westin La Paloma Resort,
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